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Automatic Price Updates in QuickBooks

October 13, 2022March 10, 2026

Is there an easy way to keep your prices updated in QuickBooks? You bet!

Table of Contents
  • Setting Up Automatic Price Updates in QuickBooks
    • Using Automatic Price Updates in QuickBooks
  • Where to Begin
  • Updating All Your Prices

Automatic price updates in QuickBooks can adjust the sales price when the cost from your supplier changes. Let’s look at an example using a sample item.

You have an item that you purchased from your supplier for $50. Your sales price is $100. You have a 100% markup.

Item Old Price

When you create an invoice, the sales price of $100 will automatically be entered on the invoice.

Invoice Old Price

But sometimes prices from your supplier increase. When this happens, you need to adjust your sales price to keep the same markup. In our example, we find the price has increased from $50 to $60.

PO Automatic Price Increase

Unless you update the item record to show a new sales price of $120, your markup now falls to 66.67%. You are not getting the markup you expected.

Lower Markup

If you have a high-volume business, this could often happen with dozens of products. So how can you keep the sales prices updated? QuickBooks Enterprise has a hidden jewel for this situation.

Setting Up Automatic Price Updates in QuickBooks

Hidden in the preference settings is a feature that will automatically update the sales price of an item when you reorder from your supplier at a new price. From the top menu, select Edit > Preferences > Items & Inventory. Finally, select “Automatic Cost & Price Updates…”

First Preference Window

Once you click on the option above, a window opens and allows you to select the preference settings.

Price Update Preference Window 1
  1. The Markup option allows you to chose a) Percent over Cost or b) Amount over Cost
  2. You are then given an option to select if you want QuickBooks to a) Ask about updating the item cost or sales price b) Always Update c) Never Update
  3. This feature can also be used with Inventory Assemblies.

Using Automatic Price Updates in QuickBooks

Once the automatic price update feature is enabled, a pop-up window will appear when a supplier changes prices. In our example, the supplier has increased the price from $50 to $60. The following window warns us that our markup will drop to 66.67% unless we update the price. By answering yes, QuickBooks will automatically update the price to $120 and keep the 100% margin.

PO Automatic Price Increase 1

Once you create a new Purchase Order and change the item to the new cost of $60 (instead of $50), QuickBooks will pop up with a message that the item’s cost has changed. It will give you the option to automatically update the item record with a new sales price!

Items Cost Changed Popup Message

The item record will now be updated with the new $120 price.

Item New Price

When creating an invoice for a customer, the new product price will show.

Invoice New Price

Where to Begin

So where do you even begin? How can you review the current margins on your products? From the menu at the top, select Reports > Sales > Sales by Item Summary.

Gross Margin Report

This report can also be downloaded to Excel by using the option at the top of the report window.

Updating All Your Prices

What if you need to review and update all your prices? Learn How to Update Item Prices in QuickBooks.


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About the Blogger

Tim Plue
Contact Me

I am an Advanced Certified QuickBooks ProAdvisor and certified in the new Intuit Enterprise Suite. I can help you use the many features of QuickBooks to analyze and grow your business.

I have taught QuickBooks and bookkeeping classes for over 12 years. I help small business owners run their businesses using QuickBooks. I can meet you on-site or remotely.

Let's see what QuickBooks can do for your business!


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  • Intuit Enterprise Suite
  • QuickBooks Desktop Enterprise
  • QuickBooks Desktop Inventory
  • QuickBooks Online

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